XETUM Founded by Jeff Kuo and based in California, Xetum watches are in fact assembled in the Jura Valley, Switzerland, allowing them to display that all important 'SWISS' or 'SWISS MADE' monocle on their dials. There are currently two models in the collection. The Tyndall and Stinson both honest in their simplicity but still different enough to warrant attention.

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Tuesday, 25 May 2010
WATCH BRAND FOCUS - Xetum
Labels:
ETA,
ETA 2824-2,
ETA 2895-2,
Swiss Made,
Xetum
WATCH BRAND WEBSITE LINKS
The watch brand links in the sidebar have been updated. If you spot any that are missing please get in touch. Thank you.
Sunday, 23 May 2010
WATCH BRAND FOCUS - Nixie Watch
NIXIE WATCH Weekends around here are always a bit slow so I thought I'd showcase something a bit different. Some of you may have crossed paths with this watch on slow 'browsing' days. I first came across this last year and thought I'd go back for a second look today. The Nixie Watch is unlike any other wristwatch you've ever seen. It uses Nixie tubes to display the time and is powered by a standard CR2 camera battery. All this is encased in a custom made anodised aluminium case. Want to know how Nixie tubes work? Click here for the details. To display the time, in 12 or 24 hour mode, just tilt the watch towards you and it will glow into action.
This is not a watch for introverted people. It is 55mm in diameter. If you are going to attempt to wear this watch in public then puff out your chest, stand up tall and show it off with confidence. Act any other way and people may just think your a nut or that you have a bomb strapped to your wrist. I certainly wouldn't recommend walking through customs with one of these on. You don't need the hassle.
Labels:
Nixie Watch
Friday, 21 May 2010
WATCH MOVEMENT FOCUS - Seiko Spring Drive
SEIKO If you have 8.43mins to spare and want to know the history of the Seiko Spring Drive movement then take a look at this video. Foward to 4.05mins for a great animation explaining exactly how this revolutionary movement works. It's worth it.
Website: http://www.seikospringdrive.com/
Labels:
Seiko,
Spring Drive
Wednesday, 19 May 2010
WATCH INDUSTRY FOCUS - The 'Swiss Military'...
MILITARY OF SWITZERLAND Here's what you need to know about the military of Switzerland. Because Switzerland is a neutral country the army does not take part in any kind of armed conflicts. In recent history there have even been attempts to abolish the armed forces all together, after all why spend billions maintaining a military if you're never going to call on them to fire a weapon in anger.
As a watch enthusiast, if you did not already know this fact about the Swiss military, you could be forgiven for thinking the Swiss had one of the biggest most well equipped and active armed forces in the world. After all, look at some of the marketing pictures the 'Swiss military' watch companies use to advertise their products. The picture below even shows two subamrines flanking a photos of a Swiss Military watch, and this for a country with no coastline.
Honowa Swiss Military, Vicotrinox Swiss Army, Wenger, Swiss Military and Swiss Defender. All Swiss watchmakers claiming a lucrative piece of the Swiss military watch market. Some of the names these watchmakers call their models strengthens the already tenuous military link further; Commando, Delta Force, Luftwaffe, Maverick... In Maverick, they even reference the film 'Top Gun' in naming a pilots watch.
When it comes to military watches, in my opinion, nothing sells better than knowing a timepiece is actually being used somewhere in the world by a soldier, pilot or military diver, positively supporting their ability to perform duties in the toughest conditions. Buy a Swiss military watch, and, while you might be very happy with the aesthetic, value and overall quality of the timepiece, there may always be that lingering thought in the back of your mind that what you're wearing is just a clever marketing exercise, build up on false pretences.
Wednesday, 12 May 2010
HALL OF FAME - 'Seiko Diver'
'SEIKO DIVER' Ask any enthusiast about the 'Seiko Diver' and I guarantee a majority will know exactly the model your talking about. The truth is there have been many different incarnations of the 'Seiko Diver' but the model most will be familiar with, visually, is the SKX007 (below). For quite a few of us it would have been one of the first, if not the first, 'proper' watch we owned. This was a watch to be worn with pride, a watch that was really worth considerably more than most of us paid for it (thanks to eBay and the Asian grey market). You would find a 'Seiko Diver' on the wrist of both men and women, on people whose other watches were Daytonas or Speedmasters and of course, at one point or another, on the wrist of many of you reading this right now.

The 'Diver' monocle pretty much covered all Seiko models that were water resistant to depths of 150m or 200m. The 150m models ran from 1965 to the late 1980s when they were replaced with a 200m depth rating. Aesthetically nothing changed much during this time, the odd bulge here and a sharper line there, the watches were always loyal to the original design. In recent times Seiko have released some pretenders to the 'Diver' name such as the 'Monster' (below) and the 'Samurai' and although they have their own charms none can beat the pure simplicity and classic presence of the original.
In the last five years or so these watches have seen a massive increase in popularity. Although Seiko still sell an updated range of Divers it is not in fact these that are driving up popularity. It is the older models collectors and enthusiasts are scrambling to get their hands on. Models such as the 6105-8110 and the 6309-7040 'Cushion Case', both from the 1970s and early 1980s, are increasingly becoming hard to track down as their popularity snowballs.
The popularity is largerly due to the recent phenomenon that is 'Diver' modifying (an example of this can be seen below). In simple terms, you buy a clapped out 'Seiko Diver', strip it down, replace pretty much every single part that you can remove and what you're left with is a 'Diver Mod', a highly sought after unique 'Seiko Diver' designed to your exacting taste and specification. You want a bright yellow dial, green 'Submariner-style' hands and a red bezel insert? It is all available at the click of a button. In most cases, if you have steady hands and are prepared to study numerous online how-to guides, you can fit all these after market parts yourself.
To alot of Seiko purists, taking a classic like the 6309-7040 'Cushion Case' and stripping it down is sacrilege. This is why you'll find the prices for these Divers becoming increasingly inflated as you have two sides of the 'Diver' enthusiast spectrum, the modders and the purists, fighting over the same watch for very different reasons.
In five years time it will be the 50 anniversary of the original 'Seiko Diver', the 6217-8000. My guess it that by the time this landmark comes around, in 2015, the 'Seiko Diver' will never have been so popular.
Further reference:
Make Do Studio (Kevin Chan) : http://www.makedostudio.com/watches/seiko-divers/
Seiko & Citizen Watch Forum (SCWF): http://www.thewatchsite.com/index.php
Noah Fuller webstore : http://www.10watches.com/
Tuesday, 11 May 2010
WATCH BRAND WEBSITE LINKS
The Watch Brand Links in the sidebar have been comprehensively updated. The aim of the list is to provide readers with the ultimate one stop shop for brand websites. The links will be continually updated.
If you know of any brands that are missing or would like your brands' website added please get in touch or leave a comment.
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