MILITARY OF SWITZERLAND Here's what you need to know about the military of Switzerland. Because Switzerland is a neutral country the army does not take part in any kind of armed conflicts. In recent history there have even been attempts to abolish the armed forces all together, after all why spend billions maintaining a military if you're never going to call on them to fire a weapon in anger.
As a watch enthusiast, if you did not already know this fact about the Swiss military, you could be forgiven for thinking the Swiss had one of the biggest most well equipped and active armed forces in the world. After all, look at some of the marketing pictures the 'Swiss military' watch companies use to advertise their products. The picture below even shows two subamrines flanking a photos of a Swiss Military watch, and this for a country with no coastline.
Honowa Swiss Military,
Vicotrinox Swiss Army,
Wenger,
Swiss Military and
Swiss Defender. All Swiss watchmakers claiming a lucrative piece of the Swiss military watch market. Some of the names these watchmakers call their models strengthens the already tenuous military link further; Commando, Delta Force, Luftwaffe, Maverick... In Maverick, they even reference the film 'Top Gun' in naming a pilots watch.
When it comes to military watches, in my opinion, nothing sells better than knowing a timepiece is actually being used somewhere in the world by a soldier, pilot or military diver, positively supporting their ability to perform duties in the toughest conditions. Buy a Swiss military watch, and, while you might be very happy with the aesthetic, value and overall quality of the timepiece, there may always be that lingering thought in the back of your mind that what you're wearing is just a clever marketing exercise, build up on false pretences.
