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Friday 7 May 2010

WATCH BRAND FOCUS - PyroLume

PYROLUME WATCH WORKS LLC Look at a PyroLume watch in daylight and you would be forgiven for dismissing it as a ordinary 'asian sourced', 'western branded' timepiece. In fading light however, these instuments come alive. The machined dial designs and the lume emanating from beneath, although not to everyones tastes, are what make PyroLume unique in their execution and aesthetic.


The watches are designed, machined (the dials are machined in house) and hand essembled in New Jersey by a practicing Anesthesiologist. The lume is bought in from Switzerland and the US and formulated to get the exacting colour required. A hobby that has escalated into a full blown startup and one that looks to have already gained a following. The cases incude stainless steel, carbon fibre and titanium housing both mechanical and quartz asian movements (most likely sourced from SeaGull and Miyota) Rrices range from $350-$700.

Are they to my taste? No, not particularly. Would I buy one? No, probably not. Are they fresh and unique? Absolutely!

Official website: http://www.pyrolume.com/.

There is also a dedicated PyroLume forum over at Watchuseek: Watchuseek PyroLume Forum.

1 comment:

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