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Monday 10 May 2010

WATCH INNOVATION FOCUS - Scuderia Ferrari One by Cabestan


CABESTAN When it comes to innovation, the watch industry seems to be in overdrive at the moment. Like the Devon Tread 1 and the De Grisogono Meccanico DG before it (see Blog entry below) the Cabestan Scuderia Ferrari One is truly innovative. On the outside it's a pleasing visual homage to the Ferrari brand with carbon fibre elements and the proud prancing horse at its centre. On the inside however it is a precision engineering marvel.


The movement (designed in house) is a vertically mounted tourbillon. Take a second just to look at it.........

The Suderia Ferrari One is designed by Jean Francois Ruchonnet for Cabestan. The movement is chain driven with very small and intricate hand crafted links. Think bicycle chain only smaller. Alot smaller. The watch is limited to 60 units and is only being offered to current Ferrari customers at a cost of $300,000. The price is pretty ridiculous for any luxury item let alone a wristwatch, however there's no denying it is truly a unique piece of engineering and pairing it with the Ferrari brand seems to be a match made in heaven.

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